Nirma - SlideShare- nirma lime fresh soap price ,Mar 11, 2013·Nirma Bath, a popular soap, is priced at Rs 6. Incomparison to Nirmas price range, HLLs toilet soap brands are priced at aslight premium. LifeBuoy is priced at Rs 14, and LifeBuoy Gold at Rs 9.The price of Rexona is Rs 9.50, while that of Liril, which competes withNirma Lime Fresh, is Rs 13.Mathura Devi inst.Nirma Final | Industries | MarketingSoap : Nirma Bath Soap Nirma Beauty Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal. Contd Nirma Bath Soap : Toilet soap market in India was dominated by a very few MNCs which could monopolistically price their product. In 1992, sensing a strong need to expand the market through Penetrative Pricing, Nirma entered this market with the launch of ...



Background Note, The Nirma Story | Free Management ...

In 2000, the company entered the hair care market with Nirma Shikakai, Nirma Beauty Shampoo, and Nirma Toothpaste. Unlike detergents, soaps were a personal-care product. Many customers had deep psychological bonds with their soap brands. Moreover, the market was segmented by HLL by price, by scent appeal, and by brand personality.

Contact the supplier

Factors Impacting NIRMA Marketing : A Success and Failure ...

Dec 28, 2015·Nirma lime fresh soap was launched as a mid-priced toilet soap without any advertising support. In the first month of its launch, seventeen million packs were sold, vindicating the company's belief that value-for-money products are what consumers are looking for. The product sells for half the price of its nearest comparable rival.

Contact the supplier

Nirma Share Price, Nirma Stock Price, Nirma Ltd. Stock ...

Nirma Share Price, Nirma Stock Price, Nirma Ltd. Stock/Share prices, Nirma Ltd. Live BSE/NSE, F&O Quote of Nirma Ltd. with Historic price charts for NSE / BSE. Experts & Broker view on Nirma Ltd ...

Contact the supplier

Softsoap Liquid Hand Washes for sale | In Stock | eBay

(4) Softsoap Fresh Breeze Hand Soap 7.5 fl oz (221 ml) Each 4.5 out of 5 stars (20) 20 product ratings - (4) Softsoap Fresh Breeze Hand Soap 7.5 fl oz (221 ml) Each

Contact the supplier

nirma soap distributar himachal pardesh

Seventeen million packs of Nirma Lime Fresh soap were sold in the very first month of its soft Contacter le fournisseur Nirma Bathing Soaps - Wholesaler & Wholesale Dealers in India- nirma soap distributar himachal pardesh ,Brand: Nirma.This product had created a sensational marketing history in the Indian Toilet soaps market, when it was ...

Contact the supplier

Brand Evolution of Nirma | Blog | sunStrategic

Apr 19, 2018·In the mid-nineties, Nirma successfully extended its brand to other product categories like premium detergents (Nirma Super Washing Powder and Detergent Cake), premium toilet soaps (Nirma Premium, Nima Sandal, Nirma Lime Fresh). It followed its original marketing and pricing strategies in the economy segment as well as in the premium segment.

Contact the supplier

The Nirma Story|Marketing|Case Study|Case Studies

The case study 'The Nirma Story' talks about how Nirma carved a niche for itself in the highly competitive detergents and toilet soaps market in India. The case focuses on the various strategies employed by the company to counter the competition from the FMCG giants, particularly HLL. It shows how Nirma used its cost-reduction strategies to achieve success.

Contact the supplier

Nirma Share Price, Nirma Stock Price, Nirma Ltd. Stock ...

Nirma Share Price, Nirma Stock Price, Nirma Ltd. Stock/Share prices, Nirma Ltd. Live BSE/NSE, F&O Quote of Nirma Ltd. with Historic price charts for NSE / BSE. Experts & Broker view on Nirma Ltd ...

Contact the supplier

Nirma - SlideShare

Mar 16, 2013·Indigenous method wasused ,and also the detergent was more environment friendly.Nirma has always been known for offering quality products ataffordable prices and thus creating good value for the consumer .In the 1980s nirma moved ahead of Surf , a detergent by HLL , tocapture a large market share.

Contact the supplier

Building Brands

A high-decibel advertisement featuring Ria Sen followed the Nirma Lime Fresh launch and the rest, as they say, is history. Nirma, with a 38 per cent market-share in detergents (cake and powder) decided to add value to its portfolio in 1992 by launching Nirma Beauty soap.

Contact the supplier

The Nirma Story | Free Management Articles | Free ...

5] Popular brand of carbolic soap from HLL 6] Popular brand of beauty soap from HLL. 7] HLL's brand in the floral soaps category. 8] HLL's lime brand. The premium product in this category was Liril, which was countered by Nirma Lime Fresh 9] High-fatty-matter soaps are high in lather quality

Contact the supplier

: Liril Lime Rush Soap (125 g) : Beauty

This item Liril Lime Rush Soap (125 g) Himalaya Purifying Neem & Turmeric Cleansing Bar for Clean and Healthy Looking Skin, 4.41 oz/125 g (6 PACK) Cinthol Lime Fresh

Contact the supplier

Nirma+Detergent+PPT | Soap | Cleaning Products

the third largest detergent player selling after HUL & P&G rules in lower price segment. Nirma Its. market share has grown from 38% to 43% over the past years believed in the power of positive word of mouth from satisfied users of our products. It Value for money ... Bath Soap Nirma Bath Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nirma ...

Contact the supplier